When a client approached AddHype with the idea of launching a modern Pakistani fashion and apparel brand, they had no existing identity, assets, or direction, just a vision to create a brand that stands for comfort, quality, and everyday style.
From this blank canvas, AddHype led the entire journey concept to commerce building WeWear as a fully realized brand ecosystem that now spans design, production, and digital retail.
Our team handled everything:
- Brand strategy and naming
- Identity design and storytelling
- E-commerce store development on Shopify
- Product design and production coordination
- Marketing launch and growth campaigns
Client: WeWear Pakistan
Industry: Fashion & Apparel
Platform: Shopify
Agency: AddHype
Scope: Branding • Design • Production • Marketing • Development
The client wanted to launch a premium fashion and apparel brand from scratch with no name, logo, or digital presence.
AddHype was tasked to build everything end-to-end from brand identity creation to e-commerce development, product production, and digital marketing setup.
We started by conceptualizing a modern, inclusive brand identity that reflects comfort, minimalism, and local pride.
Deliverables:
- Brand name: WeWear
- Logo design
- Color palette and typography system
- Brand guidelines
- Visual tone for lifestyle imagery
AddHype transformed WeWear from a blank idea into a full-scale fashion brand crafting its identity, designing its visuals, producing its products, developing its Shopify store, and launching its marketing strategy all from the ground up to create a modern, high-performing apparel brand for Pakistan.
Addhype
Built a custom Shopify store from scratch with an emphasis on smooth navigation, fast performance, and mobile-first design.
Key Highlights:
- Clean, minimal UI focusing on product visuals
- Category-based navigation (Men, Women, Collections)
- Optimized for conversions with clear CTAs and fast checkout
- Integrated payment, shipping, and analytics tools
Supported the client in designing and producing the initial product line, ensuring consistent quality and scalable supply chain setup.
Key Highlights:
- Material selection: Supima, Pique, Lycra
- Prototype sampling and sizing consistency
- Labeling, packaging, and photography coordination
End-to-end digital marketing strategy designed and executed by AddHype to build initial traction and awareness.
Deliverables:
- Pre-launch social media setup (Instagram, Facebook, TikTok)
- Content calendar and influencer outreach
- Facebook/Instagram ad campaigns
- Email and SMS marketing automation
- Brand storytelling and community building
- Brand successfully launched within 8 weeks
- Achieved strong early traction through organic + paid campaigns
- Established a recognizable local fashion brand identity
- Continuous growth with seasonal “Drop” collections
End-to-end Execution:
- Brand Strategy & Naming
- Visual Identity & Design
- Shopify Store Development
- Product Production Support
- Digital Marketing & Ads
- Launch & Growth Optimization
- Shopify (Store Platform)
- Figma (UI/UX Design)
- Adobe Illustrator & Photoshop (Branding Assets)
- Meta Ads Manager (Paid Campaigns)
- Klaviyo / Shopify Email (Email Marketing)
- Google Analytics & Meta Pixel (Performance Tracking)
AddHype transformed an idea into a fully functional, market-ready fashion brand covering branding, design, production,
development, and marketing under one creative and technical umbrella.
From zero identity to full brand launch WeWear represents the AddHype approach to building brands that look good,
feel authentic, and sell confidently.
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