Ubaid Ullah Ahmed is the Founder of Add Hype and Tech Hype, and co-founder of Exyst. He started behind the camera. Today he runs five ventures across creative, tech, culture, and food, with work spanning UAE, Pakistan, Canada, UK, Egypt and KSA. The lens didn’t go away. He still directs the campaigns that matter, picks the cuts, and writes the briefs. From launching ventures like Pakistan Food Portal to shaping tech-first marketing ecosystems, his journey reflects innovation, resilience, and impact.
Add Hype is a creative advertising and branding agency that redefines how businesses connect with audiences. With a strong focus on storytelling, digital campaigns, and brand identity, Add Hype builds strategies that are not only visually engaging but also commercially impactful.
By blending creativity with analytics, the agency ensures that every campaign resonates with customers and drives measurable growth. From startups seeking visibility to global enterprises looking to scale, Add Hype has become the go-to partner for transformative branding.
Exyst is a creative venture by Ubaid Ullah Ahmad built to celebrate art, culture, and storytelling. It serves as a platform for artists, artisans, and storytellers to share their work, preserve traditions, and embrace identity in an ever-changing world.
By reviving the spirit of community and creativity, Exyst empowers individuals to own their stories and express themselves authentically. It stands as a podium for culture, rhythm, and craft—ensuring that voices, experiences, and heritage continue to exyst.
Hype-X is Ubaid’s venture studio designed to experiment with bold ideas and transform them into scalable businesses. It thrives on curiosity and innovation, pushing boundaries across industries.
By combining talent, technology, and creativity, Hype-X incubates ventures that challenge convention. It is a launchpad for high-impact solutions that inspire progress and shape the future.
Pakistan Food Portal is a digital-first venture by Ubaid Ullah Ahmad, built to showcase the richness of Pakistan’s food culture. It connects restaurants, home chefs, and food lovers through a single platform that makes discovery and engagement simple.
By blending technology with tradition, PFP empowers small businesses, promotes authentic dining, and highlights regional flavors. It stands as a step forward in putting Pakistan’s culinary identity on the global stage.
Tech Hype is Ubaid’s platform dedicated to celebrating technology and innovation. It explores emerging trends, startup ecosystems, and transformative breakthroughs that are shaping industries worldwide.
By connecting entrepreneurs, investors, and businesses, Tech Hype inspires collaboration and fosters growth. It stands as a knowledge hub for the digital community, helping them navigate disruption with confidence.
Monday – Friday : 11:00 am – 05:00 pm
