Director, Founder, Venture builder. Campaigns, brands and companies across Pakistan and the GCC.
180+campaigns directed
60+brands
6ventures
3countries
2026
Al Serkal, Dubai — Hasselblad X2D II 100C, XCD 35–100E
2026
Add Hype Showreel — Reel
2020
Showreel — Reel
2020
Emaar — Golden Ticket — Brand Campaign
2025
Roche — World Diabetes Day — Brand Campaign
2020
DEWA — Green Summer — DVC
2020
Chuu Ker — Music Video
2018
The Story of the Sea — Karachi, Pakistan. Nikon D700, Nikkor 85mm f/1.8D
2020
Roya Houn — Arun Singh — DVC
2020
Canon — International Women's Day — Brand Campaign
2022
Hush Puppies × McDonald’s — DVC
2020
Bollywood Parks Dubai — Dawn to Dusk — Brand Campaign
2018
Desert of Insanity — Liwa, the Empty Quarter
2021
Islamabad United × Ufone — Kitna Rola Daalega — Music Video
2020
Ahmed Seddiqi & Sons — 70 Years — Brand Campaign
2018
NYE Fireworks, Dubai — Palm Jumeirah, Atlantis and Dubai Marina. Nikon D850, 70–200mm f/2.8
2017
Paperfig — Dubai and Sharjah
2017
Audi Q5 & Q7, Dubai — Al Qudra Desert. Nikon D750, 70–200mm f/2.8 and Sigma 35mm f/1.4 Art
2018
Du Network Series — Colour by Ubaid Ullah Ahmed. Dir. Rania El Maghraby, DOP Elias Trad, Edit Luke Morcos. Socialeyez for DU
Selected clients
- Tom Ford
- Estée Lauder
- Emaar
- Birkenstock
- Canon
- Roche
- Samsung
- Audi
- Qatar Airways
- Air France
- MAC
- Jo Malone
- Nestlé
- Sprite
- Arwa
- Dewa