Introduction
Client Overview
Client: Interloop Holdings Pvt. Ltd.
Industry: Investment & Diversified Group
Headquarters: Faisalabad, Pakistan
Scope: Website Redesign • UI/UX Design • Web Development
Platform: Custom Front-End + CMS-Driven Architecture
Agency: AddHype
The Challenge
Interloop Holdings had a legacy website that did not reflect their current corporate stature, portfolio diversification, or brand modernization.
The goal was to translate their corporate identity into a modern digital experience clean, fast, and boardroom-ready.
Key Objectives:
- Align website visuals with updated brand guidelines
- Improve content hierarchy and user flow for investors and partners
- Highlight the company’s subsidiaries and diversified sectors
- Ensure strong performance, accessibility, and responsive design
AddHype partnered with Interloop Holdings to redesign and rebuild their digital presence from the ground up transforming a static corporate site into a dynamic, modern platform that reflects the group’s innovation, scale, and diversified portfolio while preserving its core brand identity.
AddHype
Design & Branding Integration
- Refreshed visual layout and color balance
- Consistent typography and visual hierarchy
- Updated iconography and imagery
- Modern section structuring for corporate storytelling
Website Development
Highlights:
- Pixel-perfect front-end development
- CMS integration for modular content editing
- Optimized for speed, SEO, and accessibility
- Mobile-first, responsive across all devices
- Secure hosting & deployment setup
Corporate Storytelling & Structure
Key Sections:
- About Us: Vision, mission, and corporate values
- Subsidiaries: Highlighting Interloop’s diversified sectors
- Impact: Sustainability and community projects
- Governance: Leadership and ethical framework
- Careers & Stories: Talent engagement and media updates
Outcome
The redesigned website successfully positioned Interloop Holdings as a modern, forward-thinking investment group.
It reflects the professionalism, scale, and credibility of their brand, while providing an enhanced digital experience for global stakeholders.
- Seamless alignment with new branding
- Improved UX and visitor engagement
- Fully responsive & CMS-enabled system
- Scalable framework for future growth
AddHype’s Contribution
- UI/UX Research & Wireframing
- Web Design & Visual Integration
- Full-stack Development & CMS Setup
- Testing, Optimization & Launch Support
- Ongoing Maintenance Consultation
Summary
AddHype redefined Interloop Holdings’ online presence by designing and developing a modern, corporate-grade website that reflects the group’s diversified portfolio and leadership in Pakistan’s investment landscape built entirely from scratch while preserving their core brand DNA.
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