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Interloop Holdings — Corporate Website Redesign by AddHype

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Introduction

Interloop Holdings, one of Pakistan’s leading diversified investment groups, approached AddHype to reimagine their digital presence. They provided their existing logo and corporate brand guidelines, and our task was to redesign and rebuild their entire website from scratch creating a sleek, modern, and corporate experience that aligns with their reputation and growth vision.

Client Overview

Client: Interloop Holdings Pvt. Ltd.
Industry: Investment & Diversified Group
Headquarters: Faisalabad, Pakistan
Scope: Website Redesign • UI/UX Design • Web Development
Platform: Custom Front-End + CMS-Driven Architecture
Agency: AddHype

The Challenge

Interloop Holdings had a legacy website that did not reflect their current corporate stature, portfolio diversification, or brand modernization.
The goal was to translate their corporate identity into a modern digital experience clean, fast, and boardroom-ready.

Key Objectives:

  • Align website visuals with updated brand guidelines
  • Improve content hierarchy and user flow for investors and partners
  • Highlight the company’s subsidiaries and diversified sectors
  • Ensure strong performance, accessibility, and responsive design

AddHype partnered with Interloop Holdings to redesign and rebuild their digital presence from the ground up transforming a static corporate site into a dynamic, modern platform that reflects the group’s innovation, scale, and diversified portfolio while preserving its core brand identity.

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Design & Branding Integration

The client shared a Logo and Branding Document, which served as the foundation for our creative direction. AddHype’s design team retained the brand’s core identity but elevated its visual tone making it more dynamic, polished, and tech-driven.
Deliverables:
  • Refreshed visual layout and color balance
  • Consistent typography and visual hierarchy
  • Updated iconography and imagery
  • Modern section structuring for corporate storytelling

Website Development

After finalizing the UI/UX, AddHype’s development team built the entire website from scratch, ensuring high performance and easy scalability. We developed a responsive, CMS-driven architecture allowing the Interloop team to update content independently.

Highlights:

  • Pixel-perfect front-end development
  • CMS integration for modular content editing
  • Optimized for speed, SEO, and accessibility
  • Mobile-first, responsive across all devices
  • Secure hosting & deployment setup

Corporate Storytelling & Structure

We restructured the website to showcase Interloop Holdings’ diversified portfolio in an intuitive and visually engaging way.

Key Sections:

  • About Us: Vision, mission, and corporate values
  • Subsidiaries: Highlighting Interloop’s diversified sectors
  • Impact: Sustainability and community projects
  • Governance: Leadership and ethical framework
  • Careers & Stories: Talent engagement and media updates

Outcome

The redesigned website successfully positioned Interloop Holdings as a modern, forward-thinking investment group.
It reflects the professionalism, scale, and credibility of their brand, while providing an enhanced digital experience for global stakeholders.

Results:
  • Seamless alignment with new branding
  • Improved UX and visitor engagement
  • Fully responsive & CMS-enabled system
  • Scalable framework for future growth

AddHype’s Contribution

  • UI/UX Research & Wireframing
  • Web Design & Visual Integration
  • Full-stack Development & CMS Setup
  • Testing, Optimization & Launch Support
  • Ongoing Maintenance Consultation

Summary

AddHype redefined Interloop Holdings’ online presence by designing and developing a modern, corporate-grade website that reflects the group’s diversified portfolio and leadership in Pakistan’s investment landscape built entirely from scratch while preserving their core brand DNA.

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