ILWT, a social‑welfare initiative backed by the Interloop group, approached AddHype with their existing logo and brand guidelines and asked for a full redesign of their digital presence. AddHype took the project from scratch (design + development) to a live, user‑friendly, accessible website that aligned with ILWT’s mission of “Stronger Communities Brighter Tomorrows.”
- Client: Interloop Welfare Trust (ILWT)
- Industry: Non-profit / Social Welfare
- Scope: Brand integration, UI/UX design, full website development
- Agency: AddHype
- Mission: Drives impactful welfare initiatives across communities.
ILWT had an existing brand identity but lacked a cohesive, modern online platform that reflected their initiatives: education, health, sports, rehabilitation, and community uplift. The challenge was to create a mission‑driven website that was clean, easy to navigate, and aligned with the organization’s branding
AddHype used ILWT’s supplied logo and branding document as the foundation. While the core brand remained intact, the visual presentation was elevated to a modern web layout.
Deliverables included:
- Re‑imagined page layouts
- Updated typography and brand‑aligned color usage
- Iconography for key initiatives
- Visual hierarchy for storytelling
AddHype redesigned ILWT’s digital presence into a modern, responsive, and mission-focused platform transforming the brand’s identity into a functional website that clearly communicates impact, inspires trust, and supports donor and community engagement
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The site was structured around ILWT’s welfare pillars: About, Driving Change (Education / Health / Sports / Rehabilitation / Community Uplift), Media, and Connect. The UX was built to allow clarity, scanning simplicity, and fast access to information for donors, partners, and communities.
AddHype developed the website from scratch with a responsive front‑end and clean modular layout. The build ensures:
- Fast load speed
- Optimized responsiveness (Desktop, Tablet, Mobile)
- Easy future content updates
- Accessible layout for diverse audiences
Because ILWT covers multiple humanitarian areas, content clarity was critical. AddHype:
- Segmented content into clear impact categories for better understanding
- Designed visual cards to make information easy to scan
- Highlighted key statistics and measurable outcomes for credibility
- Used human-centric imagery to create an emotional connection with visitors
The new ILWT website:
- Reinforces brand credibility
- Delivers a modern and cohesive online identity
- Enhances user flow and accessibility across all devices
- Clearly communicates the organization’s mission and impact
- UI/UX design
- Brand-aligned website design
- Front-end development
- Content structuring
- Launch support & optimization
AddHype transformed ILWT’s brand identity into a fully‑realized digital platform. By combining modern UI design, structured storytelling, and responsive development, the final website now supports ILWT’s mission and visibility with clarity and professionalism.
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