A creative partnership with J. Walter Thompson to give one of the region’s most distributed water brands a voice worth following. Client: Arwa Water, Coca-Cola (via J. Walter Thompson) Year: 2019 to 2020 Deliverable: Social Media Brand Playbook V2 Services: Brand Strategy, Social Media Architecture,…
Why Pakistani Brands Are About to Win the GCC. The Next Ten Years.
I am writing this from a flight back to Lahore. Same flight I have taken thirty times. The thing that has changed is the cabin. Used to be guys in suits going home for Eid, families with too much luggage, and…