I am writing this from a flight back to Lahore. Same flight I have taken thirty times. The thing that has changed is the cabin. Used to be guys in suits going home for Eid, families with too much luggage, and…
Building a Venture Studio Out of a Content Agency. The Add Hype Playbook.
I am going to skip the throat clearing and tell you what most agency founders trying to evolve into a venture studio do not understand. The math does not work if your agency is profitable. The math only works if your…
Your Brand Needs a Director, Not a Creative Director.
I have been on enough sets to know the difference between a person who can read a brief and a person who can see a film. They are not the same person. The industry has spent twenty years calling both of…